THE VALUE OF A SMILE IN BUSINESS
Many people have erroneously concluded that since business
is a very serious engagement, it should be
treated with the highest level of seriousness and professionalism.
However that notion is very wrong.
Research have shown that the most profitable companies are
those that have a policy of dealing
personally both internally and with clients and customers.
Take a banking hall for instance, How would you feel if every time you go to this particular bank the
cashiers are always frowning and edgy.
What about if you visit a restaurant and the waiters don’t smile? You would
agree with me that such business are on the verge of collapse, right?
A smile makes you have more customers in whatever business
you do.
Infact research as shown that 90% of people are emotional
buyers, while just 10% are logical buyers. Meaning that you attract most
customers when you appeal to their emotion and deal with them personally,
always smiling.
So make it a point to always keep a smiling face everywhere
you are. Greet people with a smiling “How are you today”, both employees,
co-workers and customers.
Infact employees always perform best in a personally driven
work place.
If you try this, You would be surprised at the rate of
profit turn-over you will record when next you audit your company’s account.
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