The premiere of WGN America's first original series “Salem” provided a ratings surge for the network, yielding the network's best numbers since 2007.
The witch series, which stars
“ER” alum Shane West and Janet Montgomery, drew 1.5 million total
viewers with its 10 p.m. premiere, with 647,000 of them in the
advertiser-coveted 18-49 demographic — a 635 percent jump over WGN
America's Sundays at 10 p.m. season-to-date average in the demo.
See video: Shane West Takes on Creepy Dolls and Bloody Witches in New ‘Salem’ Trailer
Over four airings, the “Salem” premiere amassed 2.3 million total viewers, with 886,000 of them in the demo.
“We are thrilled with the
audience turnout and reaction to ‘Salem,'” said Matt Cherniss, President
and General Manager, WGN America and Tribune Studios, of the premiere
ratings. “These numbers far exceeded our expectations, especially given
that we are currently only in 72 million homes. We look forward to
seeing these numbers grow over the next few days with time shifting.”
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